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How We Price — Honest Costs for Custom Software & Digital Marketing in Pakistan

Most agencies hide pricing until a sales call. We don't. Below are our real ranges, what's included, and how we quote — so you can make an informed decision before you speak to anyone.

How we compare

What You're Buying Freelancer (Upwork/Fiverr) Softvirtue Recommended Large IT Firm
Fixed-price guarantee Rarely Always Sometimes
Local Lahore team No Yes — visit our office Sometimes
Post-launch support included No 30–90 days free Extra cost
Pakistani payment integrations Often missing EasyPaisa, JazzCash, banks Extra cost
Response in 2 hrs (WhatsApp) No Guaranteed No
Typical cost for inventory system PKR 20K–60K (no support) PKR 80K–150K (full service) PKR 500K–2M+

How Much Does Custom Software Development Cost in Pakistan? (PKR 80,000–600,000+)

Software is priced by scope, not by time-and-materials guesswork. Before we quote, we spend 30 minutes understanding your workflow. You then receive a fixed-price proposal — the number on the proposal is the number on the invoice.

Focused Module
PKR 80,000 – 150,000
4 – 6 weeks
  • One core workflow (e.g. inventory tracking, invoicing, attendance)
  • Up to 3 user roles
  • Data import from Excel
  • Staff training session (on-site or remote)
  • 30 days post-launch support

Example: Stock-in / stock-out tracking with low-stock alerts for a single-location retailer.

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Enterprise / ERP
PKR 400,000 – 600,000+
12 – 20 weeks
  • Full ERP: procurement, production, finance, HR, distribution
  • Multi-branch / multi-warehouse support
  • Role-based access control
  • API integrations with existing tools
  • Dedicated project manager
  • 90 days post-launch support + optional AMC

Example: End-to-end operations platform for a mid-market manufacturer with multiple departments.

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"We paid PKR 120,000 for the inventory system. After six months it had paid for itself — we stopped losing stock worth PKR 30,000–40,000 a month to shrinkage and miscounts."
— Wholesale distributor, Lahore (Focused Module package)

Software House Rates in Pakistan by System Type

The three tiers above are how we scope work. But most people arrive already knowing which system they need, so here is the custom software price in Pakistan broken down by what you are actually building. These are the ranges we have quoted in the last twelve months, not aspirational list prices.

System Typical Range (PKR) Timeline What drives the number up
Inventory / stock management 80,000 – 180,000 4 – 7 weeks Multi-warehouse, batch and expiry tracking
POS / retail billing 90,000 – 220,000 4 – 8 weeks Multi-branch sync, hardware integration, FBR invoicing
Accounting & ledger 120,000 – 300,000 6 – 10 weeks Multi-currency, tax rules, audit trails
Full ERP 400,000 – 600,000+ 12 – 20 weeks Number of departments, existing systems to integrate
Mobile app (Android + iOS) 200,000 – 500,000 8 – 16 weeks Offline mode, payments, live tracking

A few notes worth reading before you compare quotes. The POS software price in Pakistan varies more than any other category, because "POS" means a PKR 90,000 single-till system to one buyer and a multi-branch platform with FBR digital invoicing to another — always confirm which one is being quoted. The ERP software price in Pakistan is driven almost entirely by department count and integration work, not by user licences, so a five-user ERP and a fifty-user ERP often cost the same to build. And the app development cost in Pakistan doubles the moment you need genuine offline capability, because that is a different architecture rather than an extra screen.

If a quote you have received sits far below these ranges, it is usually one of three things: a template being resold as custom work, a scope that excludes training and data migration, or a fixed price that becomes variable after sign-off. Ask which, and ask in writing.

How Much Does a Website Cost in Pakistan? (PKR 60,000–280,000)

Websites are quoted separately from software because the work is different: design and content weigh more, backend logic weighs less. The website design price in Pakistan is mostly a function of how many unique page layouts you need, not how many pages exist — twenty pages using four layouts costs less than eight pages each designed individually.

Business Website
PKR 60,000 – 120,000
2 – 4 weeks
  • Up to 10 pages, mobile responsive
  • Contact and enquiry forms
  • Basic on-page SEO setup
  • Google Analytics & Search Console
  • 1 year hosting guidance

Example: Services, about, portfolio and contact pages for a Lahore consultancy.

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Custom Web Application
PKR 150,000 – 400,000
6 – 12 weeks
  • Login, user roles and dashboards
  • Custom database and business logic
  • Admin panel with reporting
  • Third-party API integrations
  • 60 days post-launch support

Example: A booking and scheduling portal with customer accounts and staff calendars.

See Web Applications →
E-Commerce Store
PKR 120,000 – 280,000
4 – 10 weeks
  • Product catalogue and category structure
  • EasyPaisa, JazzCash and card gateways
  • Courier integration (TCS, Leopards, M&P)
  • Order management and stock sync
  • Product schema for Google Shopping

Example: A 400-SKU store with cash-on-delivery, card payments and courier booking.

See E-Commerce →

E-commerce is the one most often underestimated. The store itself is rarely the expensive part — payment gateway approval, courier API integration and the stock-sync logic between your shop and your warehouse are where the budget goes. A PKR 120,000 quote that excludes courier integration will cost you more in manual booking time within six months than the integration would have cost to build. Full e-commerce pricing and what each build level includes →

Our web development charges in Pakistan are fixed-price per project rather than hourly. We do not bill by the hour because it puts you and us on opposite sides of every decision. See what our website development covers →

Digital Marketing Management Pricing in Pakistan: From PKR 35,000/Month

Digital marketing is priced as a monthly management fee, separate from your ad spend. Your ad spend goes directly to Google or Meta — we never markup media spend. Management fees cover campaign setup, optimisation, reporting, and your dedicated account contact.

Starter
PKR 35,000 / month
+ your ad spend (min. PKR 45,000)
  • One platform: Google Ads or Facebook/Instagram Ads
  • Campaign setup & keyword / audience research
  • Monthly performance report
  • Ad creative (static graphics)
  • WhatsApp access to account manager

Best for: businesses testing paid advertising for the first time.

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Full Service
PKR 75,000 / month
+ your ad spend
  • Google Ads + Meta Ads + SEO + Social Media
  • Monthly SEO progress report
  • 4 social media posts per week
  • Video ad creative (1 per month)
  • Weekly performance summary
  • Dedicated account manager

Best for: established businesses wanting consistent cross-channel growth.

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"Same PKR 30,000 monthly ad budget. Before Softvirtue: mostly likes and irrelevant clicks. After three months on the Growth plan: 12 qualified enquiries a month, 4 of which converted to paying clients."
— Service business owner, Lahore (Growth plan)

Digital Marketing Packages in Lahore — What You Actually Pay For

Most digital marketing packages in Lahore are sold as a bundle of deliverables — twelve posts, four reels, one report — which tells you what arrives but nothing about whether it works. Ours are priced on management scope instead, because a campaign that needs weekly optimisation costs us more to run than one that does not, regardless of how many posts it produces.

Social media marketing charges in Pakistan sit somewhere between PKR 25,000 and PKR 60,000 a month for organic management, before any ad spend. Below PKR 25,000 you are usually buying scheduled posts from a template calendar. The number that matters is not the fee, it is the fee plus the ad spend divided by the enquiries produced — and any agency unwilling to report that figure is choosing not to be measured.

Ad spend is never marked up. Your budget goes directly to Google or Meta from your own account, and you keep the login. If an agency insists on running ads through their account without giving you access, ask why. See social media management →

How Much Does SEO Cost in Pakistan? (From PKR 20,000/Month)

SEO results compound over 3–6 months. We work on a minimum 3-month engagement so there is enough time to show measurable ranking movement before we assess together. Our SEO packages in Lahore and across Pakistan are priced by competitiveness of the target keywords, not by a fixed list of monthly deliverables.

Local SEO
PKR 20,000 – 35,000 / month
Minimum 3 months
  • Keyword research for your city and service area
  • On-page optimisation (titles, meta, headings, schema)
  • Google Business Profile setup & optimisation
  • Monthly ranking report (target keywords)
  • Technical SEO fixes (site speed, crawlability)
Get a Free SEO Audit →
National / Competitive SEO
PKR 40,000 – 80,000 / month
Minimum 3 months
  • Everything in Local SEO
  • Content production (2 optimised articles/month)
  • Link building outreach
  • Competitor gap analysis
  • Quarterly strategy review
Get a Free SEO Audit →

What Does an Annual Maintenance Contract Cost? (15–20% of Project Value)

Every software project includes 30–90 days of post-launch support depending on project size. After that, businesses can continue on an AMC — a fixed annual retainer that covers priority support, minor feature additions, and hosting assistance.

AMC pricing: typically 15–20% of the original project cost per year, paid annually or quarterly. For a PKR 200,000 project, that's PKR 30,000–40,000/year for continued priority support and minor updates. AMC clients are guaranteed a response within 4 business hours. See full AMC details →

AMC charges for software in Pakistan are quoted three different ways and the difference matters. Percentage-of-project (what we do) keeps the fee proportionate to what you built. Flat monthly retainers favour the vendor on small projects and the client on large ones. Pay-per-incident looks cheapest until something breaks during your busiest week. Whichever model you are offered, get the response-time commitment in writing — a support contract without a stated response window is a payment schedule, not a service.

What Every Project Includes

Every Softvirtue project — from a PKR 80,000 single-module tool to a PKR 600,000 full ERP — is fixed-price and delivered against dated milestones, and includes a free 30-minute scoping consultation, staff training before handover, and a post-launch support period at no extra cost. You get a written proposal within 24 hours of the consultation, and the price you approve is the price you pay: no hourly billing, no scope-creep invoices.

  • Fixed-price proposal — no scope creep surprises
  • Free 30-minute consultation before any commitment
  • Written timeline with milestones
  • Progress updates via WhatsApp throughout
  • Staff training before handover
  • Post-launch support period included
  • One dedicated contact throughout the project
  • No hidden fees, no surprise invoices

What Clients Have Got for These Prices

Inventory Software — PKR 150K–250K

A Gulberg retailer eliminated 2-hour daily reconciliation. Stock errors dropped to near zero. Delivered in 5 weeks.

Read the full case study →

Distribution Software — PKR 250K–400K

A Lahore distribution company received their system 3 days early. Eight months of live operation with zero critical failures.

Read the full case study →

Digital Marketing — PKR 30K/month ad spend

A DHA Lahore service business got 12 qualified leads in month one — at PKR 2,500 per lead — switching from boosted posts to structured campaigns.

Read the full case study →

Common Questions Before Getting a Quote

Do I have to pay the full amount upfront?

No. We typically work on a 40% advance, 40% at mid-project milestone, and 20% on delivery. For smaller projects we may do 50/50. The payment schedule is written into your proposal before any work begins.

What if I need changes during the project?

The proposal includes a defined scope. Minor clarifications are included. If you add new features after sign-off, we quote those separately at a fixed price before starting. There are no surprise charges mid-project.

How long does a typical project take?

A focused single-module system: 4–6 weeks. A multi-module system: 6–12 weeks. Enterprise ERP: 12–20 weeks. Digital marketing campaigns are live within 5–7 business days of onboarding. Every project includes a written timeline with milestones.

What happens after the project is delivered?

All projects include a post-launch support period (30–90 days depending on size) at no extra cost. After that, you can continue on an AMC retainer — typically PKR 25,000–60,000/year — which covers priority support, minor feature additions, and hosting assistance.

Can I see the software before paying anything?

Yes. We offer a free 30-minute consultation — in person at your office in Lahore or on a call — where we discuss your requirements and show you examples of similar systems we've built. No commitment, no pressure. You receive a written proposal after the consultation.

What are AMC charges for software in Pakistan?

Typically 15–20% of the original project value per year. For a PKR 200,000 system that is PKR 30,000–40,000 annually, covering priority support, minor feature additions and hosting assistance. Some vendors quote a flat monthly retainer instead, and some charge per incident. Percentage-of-project keeps the fee proportionate to what you built; per-incident looks cheapest until something breaks during your busiest week.

How much does a website cost in Pakistan?

A business website runs PKR 60,000–120,000, a custom web application PKR 150,000–400,000, and an e-commerce store PKR 120,000–280,000. The website design price in Pakistan depends mostly on how many unique page layouts you need rather than the total page count — twenty pages sharing four layouts costs less than eight individually designed pages.

Why is your price higher than a freelancer quote?

Because the quotes cover different things. A PKR 25,000 freelancer quote is usually the code only — no data migration, no staff training, no post-launch support, and no one to call in eight months when a report breaks. Our price includes all four. If your project genuinely is a single simple form, a freelancer may be the right choice and we will say so.

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