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How We Price — Honest Costs for Custom Software & Digital Marketing in Pakistan

Most agencies hide pricing until a sales call. We don't. Below are our real ranges, what's included, and how we quote — so you can make an informed decision before you speak to anyone.

How we compare

What You're Buying Freelancer (Upwork/Fiverr) Softvirtue Recommended Large IT Firm
Fixed-price guarantee Rarely Always Sometimes
Local Lahore team No Yes — visit our office Sometimes
Post-launch support included No 30–90 days free Extra cost
Pakistani payment integrations Often missing EasyPaisa, JazzCash, banks Extra cost
Response in 2 hrs (WhatsApp) No Guaranteed No
Typical cost for inventory system PKR 20K–60K (no support) PKR 80K–150K (full service) PKR 500K–2M+

Custom Software Development

Software is priced by scope, not by time-and-materials guesswork. Before we quote, we spend 30 minutes understanding your workflow. You then receive a fixed-price proposal — the number on the proposal is the number on the invoice.

Focused Module
PKR 80,000 – 150,000
4 – 6 weeks
  • One core workflow (e.g. inventory tracking, invoicing, attendance)
  • Up to 3 user roles
  • Data import from Excel
  • Staff training session (on-site or remote)
  • 30 days post-launch support

Example: Stock-in / stock-out tracking with low-stock alerts for a single-location retailer.

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Enterprise / ERP
PKR 400,000 – 600,000+
12 – 20 weeks
  • Full ERP: procurement, production, finance, HR, distribution
  • Multi-branch / multi-warehouse support
  • Role-based access control
  • API integrations with existing tools
  • Dedicated project manager
  • 90 days post-launch support + optional AMC

Example: End-to-end operations platform for a mid-market manufacturer with multiple departments.

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"We paid PKR 120,000 for the inventory system. After six months it had paid for itself — we stopped losing stock worth PKR 30,000–40,000 a month to shrinkage and miscounts."
— Wholesale distributor, Lahore (Focused Module package)
E-Commerce websites are quoted separately: PKR 120,000–280,000 depending on product count, payment gateways, and delivery integrations. See our e-commerce service page →

Digital Marketing — Monthly Management

Digital marketing is priced as a monthly management fee, separate from your ad spend. Your ad spend goes directly to Google or Meta — we never markup media spend. Management fees cover campaign setup, optimisation, reporting, and your dedicated account contact.

Starter
PKR 15,000 / month
+ your ad spend (min. PKR 15,000)
  • One platform: Google Ads or Facebook/Instagram Ads
  • Campaign setup & keyword / audience research
  • Monthly performance report
  • Ad creative (static graphics)
  • WhatsApp access to account manager

Best for: businesses testing paid advertising for the first time.

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Full Service
PKR 45,000 / month
+ your ad spend
  • Google Ads + Meta Ads + SEO + Social Media
  • Monthly SEO progress report
  • 4 social media posts per week
  • Video ad creative (1 per month)
  • Weekly performance summary
  • Dedicated account manager

Best for: established businesses wanting consistent cross-channel growth.

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"Same PKR 30,000 monthly ad budget. Before Softvirtue: mostly likes and irrelevant clicks. After three months on the Growth plan: 12 qualified enquiries a month, 4 of which converted to paying clients."
— Service business owner, Lahore (Growth plan)

SEO — Standalone Packages

SEO results compound over 3–6 months. We work on a minimum 3-month engagement so there is enough time to show measurable ranking movement before we assess together.

Local SEO
PKR 20,000 – 35,000 / month
Minimum 3 months
  • Keyword research for your city and service area
  • On-page optimisation (titles, meta, headings, schema)
  • Google Business Profile setup & optimisation
  • Monthly ranking report (target keywords)
  • Technical SEO fixes (site speed, crawlability)
Get a Free SEO Audit →
National / Competitive SEO
PKR 40,000 – 80,000 / month
Minimum 3 months
  • Everything in Local SEO
  • Content production (2 optimised articles/month)
  • Link building outreach
  • Competitor gap analysis
  • Quarterly strategy review
Get a Free SEO Audit →

Annual Maintenance & Support (AMC)

Every software project includes 30–90 days of post-launch support depending on project size. After that, businesses can continue on an AMC — a fixed annual retainer that covers priority support, minor feature additions, and hosting assistance.

AMC pricing: typically 15–20% of the original project cost per year, paid annually or quarterly. For a PKR 200,000 project, that's PKR 30,000–40,000/year for continued priority support and minor updates. AMC clients are guaranteed a response within 4 business hours. See full AMC details →

What Every Project Includes

  • Fixed-price proposal — no scope creep surprises
  • Free 30-minute consultation before any commitment
  • Written timeline with milestones
  • Progress updates via WhatsApp throughout
  • Staff training before handover
  • Post-launch support period included
  • One dedicated contact throughout the project
  • No hidden fees, no surprise invoices

What Clients Have Got for These Prices

Inventory Software — PKR 150K–250K

A Gulberg retailer eliminated 2-hour daily reconciliation. Stock errors dropped to near zero. Delivered in 5 weeks.

Read the full case study →

Distribution Software — PKR 250K–400K

A Lahore distribution company received their system 3 days early. Eight months of live operation with zero critical failures.

Read the full case study →

Digital Marketing — PKR 30K/month ad spend

A DHA Lahore service business got 12 qualified leads in month one — at PKR 2,500 per lead — switching from boosted posts to structured campaigns.

Read the full case study →

Common Questions Before Getting a Quote

Do I have to pay the full amount upfront?

No. We typically work on a 40% advance, 40% at mid-project milestone, and 20% on delivery. For smaller projects we may do 50/50. The payment schedule is written into your proposal before any work begins.

What if I need changes during the project?

The proposal includes a defined scope. Minor clarifications are included. If you add new features after sign-off, we quote those separately at a fixed price before starting. There are no surprise charges mid-project.

How long does a typical project take?

A focused single-module system: 4–6 weeks. A multi-module system: 6–12 weeks. Enterprise ERP: 12–20 weeks. Digital marketing campaigns are live within 5–7 business days of onboarding. Every project includes a written timeline with milestones.

What happens after the project is delivered?

All projects include a post-launch support period (30–90 days depending on size) at no extra cost. After that, you can continue on an AMC retainer — typically PKR 25,000–60,000/year — which covers priority support, minor feature additions, and hosting assistance. See AMC details →

Can I see the software before paying anything?

Yes. We offer a free 30-minute consultation — in person at your office in Lahore or on a call — where we discuss your requirements and show you examples of similar systems we've built. No commitment, no pressure. You receive a written proposal after the consultation.

Get Your Free Quote Within 24 Hours

Tell us what you need. We'll send you a fixed-price proposal — no obligation, no sales pressure.

Book a Free Consultation →

Or WhatsApp us directly: +92-300-4898518

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