How We Price — Honest Costs for Custom Software & Digital Marketing in Pakistan
Most agencies hide pricing until a sales call. We don't. Below are our real ranges, what's included, and how we quote — so you can make an informed decision before you speak to anyone.
How we compare
What You're Buying
Freelancer (Upwork/Fiverr)
Softvirtue Recommended
Large IT Firm
Fixed-price guarantee
Rarely
Always
Sometimes
Local Lahore team
No
Yes — visit our office
Sometimes
Post-launch support included
No
30–90 days free
Extra cost
Pakistani payment integrations
Often missing
EasyPaisa, JazzCash, banks
Extra cost
Response in 2 hrs (WhatsApp)
No
Guaranteed
No
Typical cost for inventory system
PKR 20K–60K (no support)
PKR 80K–150K (full service)
PKR 500K–2M+
Custom Software Development
Software is priced by scope, not by time-and-materials guesswork. Before we quote, we spend 30 minutes understanding your workflow. You then receive a fixed-price proposal — the number on the proposal is the number on the invoice.
Focused Module
PKR 80,000 – 150,000
4 – 6 weeks
One core workflow (e.g. inventory tracking, invoicing, attendance)
Up to 3 user roles
Data import from Excel
Staff training session (on-site or remote)
30 days post-launch support
Example: Stock-in / stock-out tracking with low-stock alerts for a single-location retailer.
"We paid PKR 120,000 for the inventory system. After six months it had paid for itself — we stopped losing stock worth PKR 30,000–40,000 a month to shrinkage and miscounts."
E-Commerce websites are quoted separately: PKR 120,000–280,000 depending on product count, payment gateways, and delivery integrations. See our e-commerce service page →
Digital Marketing — Monthly Management
Digital marketing is priced as a monthly management fee, separate from your ad spend. Your ad spend goes directly to Google or Meta — we never markup media spend. Management fees cover campaign setup, optimisation, reporting, and your dedicated account contact.
Starter
PKR 15,000 / month
+ your ad spend (min. PKR 15,000)
One platform: Google Ads or Facebook/Instagram Ads
Campaign setup & keyword / audience research
Monthly performance report
Ad creative (static graphics)
WhatsApp access to account manager
Best for: businesses testing paid advertising for the first time.
"Same PKR 30,000 monthly ad budget. Before Softvirtue: mostly likes and irrelevant clicks. After three months on the Growth plan: 12 qualified enquiries a month, 4 of which converted to paying clients."
— Service business owner, Lahore (Growth plan)
SEO — Standalone Packages
SEO results compound over 3–6 months. We work on a minimum 3-month engagement so there is enough time to show measurable ranking movement before we assess together.
Every software project includes 30–90 days of post-launch support depending on project size. After that, businesses can continue on an AMC — a fixed annual retainer that covers priority support, minor feature additions, and hosting assistance.
AMC pricing: typically 15–20% of the original project cost per year, paid annually or quarterly. For a PKR 200,000 project, that's PKR 30,000–40,000/year for continued priority support and minor updates. AMC clients are guaranteed a response within 4 business hours. See full AMC details →
What Every Project Includes
Fixed-price proposal — no scope creep surprises
Free 30-minute consultation before any commitment
Written timeline with milestones
Progress updates via WhatsApp throughout
Staff training before handover
Post-launch support period included
One dedicated contact throughout the project
No hidden fees, no surprise invoices
What Clients Have Got for These Prices
Inventory Software — PKR 150K–250K
A Gulberg retailer eliminated 2-hour daily reconciliation. Stock errors dropped to near zero. Delivered in 5 weeks.
No. We typically work on a 40% advance, 40% at mid-project milestone, and 20% on delivery. For smaller projects we may do 50/50. The payment schedule is written into your proposal before any work begins.
What if I need changes during the project?
The proposal includes a defined scope. Minor clarifications are included. If you add new features after sign-off, we quote those separately at a fixed price before starting. There are no surprise charges mid-project.
How long does a typical project take?
A focused single-module system: 4–6 weeks. A multi-module system: 6–12 weeks. Enterprise ERP: 12–20 weeks. Digital marketing campaigns are live within 5–7 business days of onboarding. Every project includes a written timeline with milestones.
What happens after the project is delivered?
All projects include a post-launch support period (30–90 days depending on size) at no extra cost. After that, you can continue on an AMC retainer — typically PKR 25,000–60,000/year — which covers priority support, minor feature additions, and hosting assistance. See AMC details →
Can I see the software before paying anything?
Yes. We offer a free 30-minute consultation — in person at your office in Lahore or on a call — where we discuss your requirements and show you examples of similar systems we've built. No commitment, no pressure. You receive a written proposal after the consultation.
Get Your Free Quote Within 24 Hours
Tell us what you need. We'll send you a fixed-price proposal — no obligation, no sales pressure.